We designed the most tropical event and found the sun's perfect color in a bottle thanks to SOL by Jergens. The product launch of this body bronzer collection was showcased at Malibu Farms restaurant, a fitting venue that was already styled with a carefree island vibe.
In order to enhance the natural aesthtic and bring in the tropcial accents that go along with sunkissed skin we brought in palm trees, tropical flowers, a branded surfboard and the main element that had all guests engaged in a photo op moment, a custom built cabana.
The cabana was styled with resort styled lounge furniture along with a branded pink neon sign. As guests learned about the products through a VR experience that transported guests straight to the beach they also enjoyed breakfast and went home with their own pair of sunnies and gift bag filled with Sol by Jergens products to bring the beach life home and get that flawless tan without leaving the house.
Planning, styling, prop styling and decor: Simply Perfect Events
Client: Shop PR for Jergens
Location: Malibu farms, NYC
Photographer: Simply Perfect Events team