Step into the FAB Pharma and receive the perfect skincare remedy. The downtown Mixology bar "Apotheke" was transformed into a pharmacy styled event, in order to showcase the launch of First Aid Beauty's new skincare products. As guests entered they received a "prescription" heading them towards a pharmacy walk up bar where they spoke to a mixologist at the "Consultation" and dropped off their prescription and then moved on to "Drop Off" where a delicious cocktail was given to them based on their prescription.
The back of the bar was showcasing the new products mixed with scientific beakers and test tubes to create a one of a kind look. The main event activation was the larger than life size medicine cabinet that guests were able to pose inside of and take a picture. The event concluded with guests receiving a custom designed prescription bag that contained all of the fabulous new products to try at home.
Planning, styling and decor: Simply Perfect Events
Location: Apotheke NYC
Photographer: The Simply Perfect team